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CDI members showcase at Maison et Objet Paris 2017

06 September 2017   (0 Comments)
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A group of 10 local producers and CDI members are in Paris this month to participate in the international lifestyle show Maison et Objet from 8 to 12 September. The producers are part of the ‘Development by Design’ project, which enables small and medium businesses in South Africa to develop, grow and sustainably enter new markets. The project is an initiative of The Dutch Centre for the Promotion of Imports from Developing Countries (CBI), and the CDI and Seda are their local partners.

CDI Market Support Manager, Fran Stewart says: “Development by Design is a five-year programme that continues to provide quality export training to businesses which will ultimately lead to more export-ready companies with high quality, well defined, unique products. The exporters receive training and coaching in developing their business, creating product ranges that are suitable for the international market, and participating in various trade expos. Maison et Objet is an exciting opportunity for our participants to showcase their latest product ranges, all ready for order by international importers, retailers and decorators.”

After training and coaching the first group of 29 small and medium businesses in South Africa over recent years – and taking them to European trade fairs – the next generation of entrepreneurs have also this year taken their first steps towards the EU market. An additional 20 companies with export potential were selected earlier in the year to take part in a fast track year long programme.

Maison et Objet brings together a diverse and extensive range of product offerings from around the world including décor, design, furniture, accessories, textiles, fragrances, and tableware. It is a brilliant opportunity for the creative businesses selected to experience the international market place while showcasing some of the best in South African design.

Importers, retailers and decorators attending Maison et Objet will get the inside track on the latest designs from the ten companies; including intricate woodwork inspired on African nature, textile prints based on 1900's lithographs, and amazing beadwork in dazzling colours.

Meyer von Wielligh is a furniture design and manufacturing company from the Garden Route area in South Africa. Their design philosophy is ‘Inspired by Nature’, it reflects the gentle lines and intricate details as in nature. Meyer von Wielligh combines workmanship excellence, creative ideas and the very best materials. Their new range of chairs with different backs are launching in Paris.

The fabulous textile brand Evolution Product are using 1900’s lithographs from South African farming magazines, and have translated these into textile patterns, using a contemporary colour palette. Their cushion covers and wall panels have already found their way to boutique hotels and specialist retail stores.

Wooden furniture designer Dan Saks has been taking geometrical patterns a step further this year. The Umuntu range blends flat pack Scandinavian inspired design in solid oak with African texture, colour and patterning. Saks, based in Cape Town, is a designer manufacturer of mid-century inspired wooden and upholstered furniture.

Skinny laMinx is launching a new collection ‘Roof Garden’ – not only a great new contemporary African print, it also combines beautifully with their existing mid-century inspired prints. Skinny laMinx designs and products can be found in homes and stores across the globe from Tokyo to San Francisco, but the business remains small and resolutely local, with design and manufacture happening in Cape Town.

Furniture manufacturer Vogel is showcasing a new range of African heads, wooden hooks and coat hangers. They have also developed new ranges of side tables, intricately crafted from the finest types of wood, like ash and iroko. With their new footstool, they also show how their hand weaving skills result in great patterns with an African design signature.

The softest mohair textiles in the most amazing shades are hand-dyed by Cowgirlblues. They use shibori style dyeing techniques, block printing, embroidering and patching to create their amazing pieces. Cowgirlblues products are designed, knitted and hand-dyed in South Africa from South African farmed and spun yarn. The dyeing is all done by hand in their studio in Cape Town.

The clever 2DO storage system by De Steyl is now also available in a bold and colourful print inspired by South African Ndebele patterns. De Steyl furniture is made in South Africa and has a crisp, urban aesthetic that appeals to a design-led, environmentally conscious consumer. The products are machined using the latest CNC technology, assembled by skilled craftsmen and hand-finished.

Exciting new African inspired print design by Indigi Designs – their collection consists of locally printed textiles, furniture, lighting, décor and accessories that tell a cohesive story infused with African influences, global appeal and longevity.

With a colour palette that will blow you away, Beloved Beadwork proves they do not only design intricate beadwork pieces, but are also spot-on when it comes to trends in fashion accessories. Some of their spectacular pieces you can wear on a necklace, while a bigger version can serve as an eye catcher in your home.

Design Afrika are basketry gurus, they know everything about handwoven baskets from Africa, and work with many producer groups in rural areas. At Maison & Objet, they are presenting their Giraffe basket, made of ilala palm in the isiMangaliso wetlands of South Africa. Their porcupine side table is also made of ilala palm.

In addition to this year’s Maison et Objet, another group of CBI participants also took part in the SIGNATURES by Development by Design exhibition at SARCDA in Johannesburg from 24-27 August.

SARCDA is a trade show which is attended by verified South African and international buyers, and it showcases the latest in gift, design and décor trends.

Click here for more information on the designers exhibiting at Maison et Objet Paris 2017:

http://www.thecdi.org.za/page/MandO2017

Click here for the more on the SARCDA participants 2017:

http://www.thecdi.org.za/page/CBISignature2017

For market intelligence to access the Dutch and European export markets, please see www.cbi.eu/marketintel_platform.


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