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SA design’s next big thing: NEXT21 showcases all-new, all-local homeware and fashion accessories that are ready for the world!
Importers, retailers and decorators - as well as design-loving members of the public - have their sights set on NEXT21, a South African product showcase of the latest furniture, lighting, textiles, fashion accessories and homeware from 23 top talents. NEXT21 is now live online
and will run for a full year.
Now in its 4th edition, the annual NEXT Trade Exhibition is an export development initiative of the Craft and Design Institute (CDI). The CDI is a South African non-profit company with two decades of success in developing creative people, small businesses and the craft and design sector at large.
In previous years, NEXT took the form of a week-long exhibition staged in Cape Town. For 2021, NEXT has been re-strategised to give it increased longevity and a wider global reach. For the first time, NEXT will take the form of an innovative online platform that can be accessed by buyers, members of the trade and the public from across the globe. The year-long digital exhibition is made possible with support from the City of Cape Town and the exhibition is free to access.
NEXT21 constitutes the first-ever digital expo for the CDI and will provide a dynamic video walkthrough for viewers. The online exhibition showcases a wide variety of export-ready producers who will all be launching brand-new, ready-to-order ranges on the platform.
The participating businesses hail from across the nation and represent the best of South African craft and design. Exhibitors include a mix of well-established brands and rising stars such as Africa Ignite, Modern Gesture,
Design Afrika, Chimpel, Ozzy Eco Décor and Studio Stirling, amongst others.
All 23 of the NEXT21 exhibitors have been coached through the CDI’s export development programme, which has supported over 70 businesses since inception. This programme has been running for several years and was initiated and run with the support of the Dutch Centre for the Promotion of Imports from Developing Countries (CBI). The programme saw an average of over 50% increase in export sales (from 2016 to 2018 to European markets). The NEXT Trade Exhibition was launched in 2018 and has grown annually. The 2019 and 2020 events drew in dozens of international trade buyers from a diverse array of countries such as Denmark, France, Sweden, Italy and the US amongst other countries, many of whom travelled to Cape Town specifically for the trade exhibition.
Read more here.
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