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Integrated Marketing & Communication
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This workshop is ideal for business owners that need to formulate a marketing strategy. The workshop will assist you to develop a Promotional Mix tailor-made for your business. Develop your marketing and selling strategy based on the 6 P's of marketing. Participants will be able to identify the different types of business communication /marketing tools and learn how to use them.

2019/12/02 to 2019/12/03
When: 2 & 3 December 2019
09:30 - 16:00
Where: The CDI office
7 West Quay, 1st Floor, Room 103
West Quay Road, V&A Waterfront
Cape Town, Western Cape  8001
South Africa
Contact: Taryn Nutt
021 461 1488

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This workshop is ideal for business owners that need to formulate a marketing strategy.


Participants will be able to / will understand:

  • Understand the 6 P's of Marketing; developing a Marketing and Selling strategy;
  • Understand Marketing factors that affect the price of a product;
  • Identify the different types of Business communications / marketing tools, and the most appropriate ones to use for a business; and
  • Establish and maintain good customer relations.


Wdo not take cash so please make your payment via EFT using the bank details below.


Name of Account:

Account Number: 62142143627

Branch Code: 201409

Bank: FNB


Cost: R250 pp

For your payment reference, use"IM + your name"

Then email your payment notification to or bring to the workshop.


Bursaries are available for those who fit the criteria.



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