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CDI shop at the V&A Watershed provides opportunity for 20 new businesses

Thursday, 25 July 2019  
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The CDI’s shop at The Watershed at the V&A Waterfront continues to play a key role as a market access opportunity for the local craft and design businesses we support, providing numerous emerging businesses with great visibility. Over the past three months 20 new businesses have been selected and will have their products retailed in our store.


Located at shop F77 on the ground level, the highly-visible space features the products of 66 local businesses in total. The CDI regularly puts out a call for businesses to apply with their products, and each application goes through a selection process with the management team from The Watershed.


According to Priscilla Leo, the CDI store manager, each product selected is a unique offering that speaks to local creativity and craftsmanship; many products are new and have never had exposure or been tested in the retail market before.


“Each season we refresh the products at the store with the intention of giving as many new businesses as we can an opportunity. The store, as it is located at a vibrant tourism hub, is an ideal retail testing ground for products,” she says.


Some of the latest products selected for the store and available soon include:

African Eyes – a collection of circular rope bags


Oulik – a new line of convertible suede backpacks

Nceduluntu Wesley Community Project – a collection of sheep’s wool rugs

Cabo – ceramic cups, saucers and travelling mugs

Black Dog Ceramics – terracotta/black jugs and glasses

Rinki – a collection of African art puzzles

Kasuga – a collection of peacock feather earrings

Lashongwe Designers – Cream beaded earrings and armbands

Sasha Leon – a collection of silver jewellery

Smith Jewellery – an ocean inspired collection of earrings, necklaces and armbands 

We have also been working with craft producers from disadvantaged backgrounds in under-resourced communities in the Northern Cape as part of our project with the South African Radio Astronomy Observatory (SARAO), providing them with creative skills training, as well as basic business and marketing skills, and introducing them to the first steps in how to run sustainable businesses. SARAO has established the MeerKAT Creative Community Initiative (MCCI) to create an effective upskilling intervention programme in Carnarvon, Vanwyksvlei, Brandvlei and Williston. As a result of this process, for the first time, our shop will be stocking products from the Northern Cape which have emerged as part of this project. 

The Watershed is a beautiful and vibrant space where over 150 tenants offer more than 365 brands to visitors. These include ceramics, textiles, furniture, fashion and jewellery. The Watershed is located on Dock Road, next to the Two Oceans Aquarium and is open daily from 10h00 – 19h00.

The V&A Waterfront is the most visited tourist destination in Africa. The average number of visitors to the V&A Waterfront is 1.7 million per month, which increases to over 2.5 million during the popular summer months as domestic and international tourists descend on Cape Town.

For more information visit our page of the V&A Waterfront website here.

If you can’t get to our store and want to know how to buy the products we stock, contact:

Priscilla Leo

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