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Designing a positive future for the challenge of plastic pollution in the ocean

Monday, 27 November 2017   (0 Comments)
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The CDI was part of an initiative that saw five students from the Cape Peninsula University of Technology (CPUT) and five students from Fontys University (Netherlands), join forces to #cocreateDESIGN by creating functional objects that draw attention to the plight of plastic pollution in the ocean.

The initiative formed part of V&A Waterfront
s Ocean Life Festival which took place during the Volvo Ocean Races Cape Town stopover. The Netherlands Consulate General presented this years Volvo Ocean Race stopover. #cocreateDESIGN took place from place 27 November to 1 December in the V&A Waterfront at Quay 6.


Were thrilled to be able to bring Dutch and South African students together to create awareness, change behaviour and leave behind a lasting legacy,said Bonnie Horbach, Netherlands Consul General.


Eight million tons of plastic pollute the ocean every year and threaten the ecosystem. We have a critical role to play in bringing attention to the preservation of our ocean. Through our long-term campaign #cocreateSA we developed this activation called #cocreateDESIGN. With #cocreateDESIGN we would like to empower creative minds from both countries to come up with solutions for a cleaner future.


Facilitated by the Craft and Design Institute (CDI), the initiative also aimed to show the value of co-creation and the collaborative design process.


We are proud to be part of the V&A Waterfronts Ocean Life Festival hosted in association with the Consulate General of the Kingdom of the Netherlands through #cocreateSA. We support the Festivals goal of fostering an appreciation and understanding of our oceans, and our facilitators were excited to create the enabling environment for creative ideas to emerge, and to apply our user-driven design processes,” said Erica Elk, Executive Director of the CDI.


I hope this co-creation project will lead to a valuable improvement for the present and the future. Working on a challenge to conceptualise and build objects out of plastic waste material to highlight the plight of ocean pollution, will be a great experience for me!said Fontys student Martijn Kessel.


As designers, we have the power to bring positive change. Awareness and involvement is the first step in doing this, and that is where I wanted to be involved,said Gabi Allan, CPUT Design student.



ABOUT #cocreateSA

#cocreateSA is a platform for South African and Dutch counterparts to exchange ideas and innovations for a sustainable future. It stimulates collaboration between South Africa and the Netherlands based on the belief that if we work together, we can make a difference and co-create solutions for local challenges. #cocreateSA is an initiative of the Kingdom of the Netherlands in South Africa, capturing the true essence of modern foreign diplomacy: building relationships, putting the demand at the core of our discussions and focusing on long-term commitments and partnerships. Visit for more info

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The V&A Waterfront is one of Africas most visited destinations with 24 million visitors annually. It is situated in the oldest working harbour in the southern hemisphere, with the iconic Table Mountain as its backdrop and extensive views of the ocean, city bowl and mountain peaks.

A mixed-use development, the V&A Waterfront covers 123 hectares, comprising residential and commercial property, hotels, retail, dining, leisure and entertainment facilities for both local and international visitors. Along with heritage sites and tourism landmarks, it also includes hotels, retail districts, residential units, corporate offices, markets and the recently opened Zeitz Museum of Contemporary Art Africa (MOCAA) hosting the worlds largest collection of contemporary art from Africa and its diaspora.


The V&A Waterfront also plays a vital role in the South African economy, with a R335 billion (USD25 billion) in nominal terms over the past 14 years. Every day, 21 000 people come to work at V&A Waterfront, 1 500 people live there and up to 180 000 visitors come every day in peak season.


The V&A is also developing a world-class cruise terminal in walking distance of Zeitz MOCAA set to open towards the end of 2017.


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