Strategic Marketing: Preparing for Digital Marketing in a COVID-19 World

Today, even established SMMEs have been challenged by the rapid rise of digital technologies since the emergence of the COVID-19 pandemic. This webinar assists the small business owner to conceptualise their online marketing activities in terms of adaptive marketing strategies.

Both existing and new businesses have found this webinar helpful for planning and implementing actual online activities, which can begin almost immediately. The webinar aims to simplify the overwhelming volume of information available on online marketing.

About the facilitator:

Navine Christian is the principal consultant at ExecuThink CC, a specialist Small Business Development company. He has a background in executive management for one of the country’s largest publishing brands. He holds an MBA and several other degrees from UCT. He has lectured in marketing at the UCT main campus and at the UCT Graduate School of Business (GSB). Well-known within the small business sector in South Africa, Navine also liaises with academics and business practitioners globally, to inform his work in South Africa.

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This webinar session is 1 of 2 in the Strategic Marketing series.

This webinar would be beneficial to business owners familiar with marketing practices and/or those who have completed the CDI’s suite of marketing workshops offered regularly in the past.

 
Please note places are limited for this webinar series. Once you have booked, we will send a link to the webinar to the registrants.