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CDI Webinar - Strategic Marketing: Market forecasting for the COVID-19 economy
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Current business planning models have not been able to address the fundamental changes which COVID-19 has imposed on the world. It is no longer possible to plan any aspect of business, including marketing, without new conceptual frameworks which embody new concepts, to assist management. This webinar aims to provide a conceptual framework to business owners and managers. Please note - places for this webinar are limited.

2020/07/09
When: 9 July 2020
11h00 - 12h30
Where: Online Webinar
South Africa
Presenter: Navine Christian (ExecuThink CC)
Contact: Taryn Nutt
021 461 1488


Online registration is closed.
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Strategic Marketing: Market forecasting for the COVID-19 economy

 

Current business planning models have not been able to address the fundamental changes which COVID-19 has imposed on the world.

It is no longer possible to plan any aspect of business, including marketing, without new conceptual frameworks which embody new concepts.

This webinar has been viewed by a panel of professorial experts across the world and has been adapted to South African conditions, specifically Level 4 of the lockdown. It aims to provide a conceptual framework to business owners and managers.

About the facilitator:

Navine Christian is the principal consultant at ExecuThink CC, a specialist Small Business Development company. He has a background in executive management for one of the country’s largest publishing brands. He holds an MBA and several other degrees from UCT. He has lectured in marketing at the UCT main campus and at the UCT Graduate School of Business (GSB). Well-known within the small business sector in South Africa, Navine also liaises with academics and business practitioners globally, to inform his work in South Africa.

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This webinar would be beneficial to business owners familiar with marketing practices and/or those who have completed the CDI’s suite of marketing workshops offered regularly in the past.

 

Please note places are limited for this webinar series. Once you have booked, we will send a link to the webinar to the registrants. 

 




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