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CDI Webinar series - Updating & Adapting my Marketing Strategy
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Run over two webinars, the focus is on adapting your marketing strategy, and on communication strategies during and post COVID-19.

2020/08/11 to 2020/08/14
When: 11 & 14 August 2020
10h00 - 11h00
Where: Online Webinar
South Africa
Presenter: Assoc. Prof. Mignon Reyneke
Contact: Taryn Nutt


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UPDATING MY MARKETING STRATEGY


Run over two webinars, the focus is on adapting your marketing strategy, and on communication strategies during and post COVID-19.


Webinar 1:Adapting your marketing strategy

11 August 2020
10:00 – 11:00

  • Current Market Strategy analysis
  • Adapt to current situation (external & internal)
  • Consumer behaviour trends
  • Anticipated behaviour post COVID-19
  • Customer Experience – a competitor advantage
  • Value creation
  • Identifying new segments, target markets and positioning strategies
  • Explore Marketing Mix and Business Growth Framework

 

Webinar 2:Managing communication in challenging times

14 August 2020
10:00 – 11:00

  • Communication strategies during and post COVID-19
  • Digital marketing opportunities identified
  • Execution of exercises as described in webinar 1 above
  • Data driven approach through marketing automation, digital metrics such as Google Analytics and Search Engine Optimisation (SEO)
  • Which platforms can you use more
  • How to use these platforms to get feedback to better understand where our customers are, how they are feeling, and what they need



 

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