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Run over two webinars, the focus is on adapting your marketing strategy, and on communication strategies during and post COVID-19.
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2020/08/11 to 2020/08/14
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When:
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11 & 14 August 2020
10h00 - 11h00
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Where:
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Online Webinar
South Africa
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Presenter:
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Assoc. Prof. Mignon Reyneke
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Contact:
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Taryn Nutt
taryn.nutt@thecdi.org.za
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Online registration is closed.
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« Go to Upcoming Event List
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UPDATING MY MARKETING STRATEGY
Run over two webinars, the focus is on adapting your marketing strategy, and on communication strategies during and post COVID-19.
Webinar 1:Adapting your marketing strategy
11 August 2020
10:00 – 11:00 - Current Market Strategy analysis
- Adapt to current situation (external & internal)
- Consumer behaviour trends
- Anticipated behaviour post COVID-19
- Customer Experience – a competitor advantage
- Value creation
- Identifying new segments, target markets and positioning strategies
- Explore Marketing Mix and Business Growth Framework
Webinar 2:Managing communication in challenging times 14 August 2020
10:00 – 11:00 - Communication strategies during and post COVID-19
- Digital marketing opportunities identified
- Execution of exercises as described in webinar 1 above
- Data driven approach through marketing automation, digital metrics such as Google Analytics and Search Engine Optimisation (SEO)
- Which platforms can you use more
- How to use these platforms to get feedback to better understand where our customers are, how they are feeling, and what they need
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