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The Online Shop Series
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In this series of webinars, run over five days (2pm - 3pm each day), we will present the key aspects of running an online store, as well as cover some essentials for marketing, including the use of Instagram.

2020/09/17 to 2020/09/23
When: 17 - 23 September 2020
14:00 - 15:00
Where: Online Webinar (Microsoft Teams)
South Africa
Presenter: Afsana Khan (Digital Marketing Specialist at Endor by Design (Pty) Ltd)
Contact: Rosemary Cooke


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The Online Shop Series

 



The ultimate guide to setting up an online store

Online shopping is booming now and if you're curious and confused about the world of the digital retail space, then this webinar is perfect for you.

Afsana Khan will be running this series of 1-hour info sessions for the CDI about putting together an online shop.


She will also advise you on ways to get your online shop up and running as quickly as possible.

 

Topic or tools that will be covered:

 

• Websites: Shopify vs WordPress.

• Payment gateways

• Organising your shop

• Usability flow

• Social media integration


This talk is aimed at business owners, managers, and marketers.





Understand the best payment plan for customers to use on your website

Your online store needs payment gateways that will best suit your needs. But at the same time, the features of the payment gateway are just as important for your store's success.

A positive customer journey will ensure that you have return customers and improved brand loyalty.  

In this talk, we will be comparing each payment gateway available in South Africa and what would be best for your online store. 





Understand delivery options for your online store

 

You put a lot of effort to ensure your customers have a great experience whilst using your online store. You make sure you have excellent images, good descriptions, an easy checkout and then comes the shipping choices and you get overwhelmed. 

Many people forget to map out their shipping strategy and end up spending too much money or resources sending off their products. In this talk, we help you understand which shipping methods works best for you and your customers and if they integrate effectively in your online store.



How to market your website

 

You have one of the best online shops with a user-friendly portal for your customers, but what do you do now?

 

How will potential customers find your website? How can you make more sales and increase your customer base? Let's discuss how, so that you can grow your business effectively.



How to use Instagram to sell products

 

Instagram is a free platform with over 1 billion users. How can you and your business remain relevant amongst all the clutter?

 

In this talk, we discuss the latest trends in the world of Instagram and quick tips on how you can optimise your profile.





 

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