Building a Successful Brand

Your brand is more than your logo, it’s "what people say about you when you’ve left the room" as a top CEO once said – and in today’s competitive market your brand strategy is the key to standing out from the crowd.

This introduction online workshop, offered by the CDI, will give you valuable, practical insights and tools to build a successful brand.

Takeaways
Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of a healthy brand, in this workshop you will learn:

• How having a clear vision helps drive your brand strategy
• How to position your brand in the marketplace
• How understanding your target customers helps in developing a strong brand identity
• How to ensure consistency with your brand to build customer engagement

Date: 13 October 2021
Time: 11h00 - 12h30
Presented by: Nontokozo Nyoni (Inkanyezi Marketing)