A Guide to Festive Season Marketing

It's almost December and the festive season is traditionally the busiest period for eCommerce – and it will perhaps be – more so this year than any other year with so many more people online savvy. While some businesses and consumers will be taking advantage of promotional dates such as Black Friday and Cyber Monday, December is the month where counsumers will spend the most due to the festive season, particularly when it comes to the craft and design sector. It is therefore worth it to prepare early to maximise the opportunity for sales and ensure that your customers have the best possible experience.

In this webinar we will cover:
• Strengthening your online presence before the holidays
• Marketing to known clients
• Drive sales to your business with new clients
• Turn customers into repeat customers after the festive season

About the facilitator: 

Mishka Daries is a core team member at Endor By Design. She has more than 15 years’ experience in the field of media and communications. Most of the time was spent as the programme director of a local community radio station. She later moved overseas as a digital editor at an international TV station. She has a bachelor’s degree in Film and Media studies from UCT.