The Business Model Canvas series

From time to time it is important for a business to re-evaluate its strategy to realign its offerings to the ever-changing environment. Now, more than ever, due to the COVID-19 pandemic, it has become imperative to do this and pivot our business to suit market demands. To do this effectively we use a business tool called the Business Model Canvas, among others.

The Business Model Canvas (BMC) is a strategic management tool to define and communicate a business idea or concept quickly and easily. It is a one-page document which works through the fundamental elements of a business or product, structuring an idea in a coherent way.

It describes the rationale of how an organisation creates, delivers, and captures value, in economic, social, cultural, or other contexts and forms part of business strategy.

The Business Model Canvas breaks your business model down into easily understood segments: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

It helps communicate to clients why they should do business with you.

Webinar 1: The Business Model Canvas (Marketing)
Thursday, 7 April 2022
Time: 11h00 – 12h00

First of three Business Model Canvas webinars. This one focuses on Marketing.

• Value Proposition (Customer Value Canvas)
• Customer Segments (Customer Value Canvas)
• Customer Relationship

Webinar 2: The Business Model Canvas (Operations)
Thursday, 14 April 2022
Time: 11h00 - 12h00

Second of three Business Model Canvas webinars. This one focuses on Operations.

• Partnerships
• Key activities
• Key Resources

Webinar 3: The Business Model Canvas (Finance)
Thursday, 21 April 2022
Time: 11h00 - 12h00

Final of three Business Model Canvas webinars. This one focuses on Finance.

• Finance
• Revenue Streams

Presented by: Nontokozo Nyoni (Inkanyezi Marketing)