SWOT analysis is a simple, yet effective tool used to evaluate strengths, weaknesses, opportunities, and threats of a business against identified success factors. It is used to identify the overall state of the business internally and externally.

A SWOT analysis is used to:

• Evaluate an organisation's current environment
• Identify potential barriers to success and create action plans to overcome barriers
• Identify areas of strength that will assist an organisation in implementing new strategies
• Identify areas of weakness that could undermine project goals
• Identify opportunities within the business’s internal and external environment that could be leveraged for profitability and sustainability
• Develop strategies to address outstanding threats.

In this webinar you will learn how to develop the SWOT analysis of your business and how to use it to further the goals and objectives of your business.

You will understand SWOT as a source of information for strategic planning. It will help you to build strengths, reverse weaknesses, maximise response to opportunities and overcome threats.
 

Presented by: Rosemary Cooke - CDI

Cost: Free to CDI members