Date: 20, 27 & 29 February 2024
Time: 11:00 – 12:00
Cost: Free

Click here to book on CDI's eLearning website: 

https://learn.thecdi.org.za/

From time to time, it’s important for a business to re-evaluate its strategy to realign its offerings to the ever-changing environment. To do this effectively, we use a business tool called the Business Model Canvas.

The Business Model Canvas (BMC) is a strategic management tool to define and communicate a business idea or concept quickly and easily. It is a one-page document which works through the fundamental elements of a business or product, structuring an idea in a coherent way.

In this three-part series, we look at three different aspects of developing the BMC: Marketing, Operations and Finance. This will include creating a value proposition and assessing customer relationships, looking at your partnerships, activities and resources, then lastly, finance and revenue streams.

Part 1: Marketing Tuesday, 20 February 2024

Part 2: Operations Tuesday, 27 February 2024

Part 3: Finance Thursday, 29 February 2024

About the facilitator: Nontokozo Nyoni is the Founder and Managing Director of Inkanyezi Marketing Communications & Promotions with sixteen years’ experience in entrepreneurship, managing and developing this small business. Inkanyezi’s focus is on high-end event management and all matters pertaining to customer management, marketing and branding.

A twenty-year stint in corporate has also provided Nontokozo with in-depth knowledge of retail buying, strategic marketing, and brand management in retail, FMCG and technology. With this rich experience and knowledge, Nontokozo coaches entrepreneurs to avoid the mistakes made on her own journey.

Her goal is to encourage people never to give up on their dreams despite any hurdles on the way. Her passion for learning has led her to achieve a Post Grad Diploma in Management Practice from UCT GSB, IMM, and an MBA (USB).