Date: Tuesday, 6 August 2024
Time: 11:00 – 12:30
Cost: Free

Click here to book on CDI's eLearning website: 

https://learn.thecdi.org.za/

Your brand is more than your logo. As a top CEO once said, it’s "what people say about you when you’ve left the room". In today’s competitive market your brand strategy is the key to standing out from the crowd.

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of a healthy brand, this webinar will give you valuable, practical insights and tools to build a successful brand.

We will cover:

• How having a clear vision helps drive your brand strategy
• How to position your brand in the marketplace
• How understanding your target customers helps in developing a strong brand identity
• How to ensure consistency with your brand to build customer engagement

About the facilitator:

Nontokozo Nyoni is the Founder and Managing Director of Inkanyezi Marketing Communications & Promotions with sixteen years’ experience in entrepreneurship, managing and developing this small business. Inkanyezi’s focus is on high-end event management and all matters pertaining to customer management, marketing and branding.

A twenty-year stint in corporate has also provided Nontokozo with in-depth knowledge of retail buying, strategic marketing, and brand management in retail, FMCG and technology.

With this rich experience and knowledge, Nontokozo coaches entrepreneurs to avoid the mistakes made on her own journey. Her goal is to encourage people never to give up on their dreams despite any hurdles on the way.

Her passion for learning has led her to achieve a Post Grad Diploma in Management Practice from UCT GSB, IMM, and an MBA (USB).