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The evolution of engagement and role of immersive storytelling with Lebo Lekoma
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How do we leverage storytelling and technology to connect in deeper, more meaningful ways in our current attention economy?

2025/04/24
When: 24 April 2025
14:00 - 16:00
Where: timbuktoo Creatives Hub
Homecoming Centre
Corner Buitenkant St &, Caledon St, District Six
Cape Town, Western Cape 
South Africa
Contact: Nicole Martin
timbuktoo@thecdi.org.za


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Through the exploration of gaming principles, this talk unpacks how immersive technologies like AR, VR and the metaverse are reshaping the creative industries and redefining how brands, creators, and organisations communicate.

This session is designed for creative professionals in South Africa who want to understand the future of engagement and the tools, platforms, and thinking that are powering it.

This session will inspire you to think beyond the screen and into the story.

About Lebo:

Lebo Lekoma is the director of client services at Sea Monster. Lebo transitioned to the dynamic world of film production and ran the Amarebella Township Film Collective, producing local content, developing audiences, providing skills development and marketing local films such as Tsotsi and White Wedding before joining the Sea Monster team.


Want to find out more about the UNDP timbuktoo Creatives Lab?

Implemented by the Craft and Design Institute (CDI), this pioneering accelerator programme is designed to help high-potential creative businesses thrive in 2025.

Our Creatives Lab is a unique acceleration programme that blends financial and non-financial support, tailored to the specific needs of each participating creative entrepreneur. 

See more info at:
https://www.thecdi.org.za/page/timbuktoo