Is social media part of your marketing strategy? Delegates are given guidelines based on research to help them use social media to its full advantage. It is strongly focused on craft producers and designers, and designed to help you promote your services globally.

 The workshop covers: Understanding social media, developing an online marketing strategy, how to set up a Facebook page, how to set up a Twitter account, developing content for digital space, and e-commerce: (Integrating Pinterest and Etsy and how to increase the following on your social media platforms).

Participants need to have good product photos, a well–written story of their business and branding (e.g. logo), and a Wi-Fi enabled laptop.

Highly–recommended workshops:

Logo Design – the window to your Business, Integrated Marketing and Communication, Product Photography.

Being able to manage your own social media will save you thousands in the long run and provide the exposure your business needs to be successful!