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NEXT19 trade exhibition draws in local and international buyers

Tuesday, 16 April 2019  
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A group of 40 leading South African designers presented their new product ranges at our NEXT19 Trade Exhibition in Cape Town from 28 February – 03 March, which saw over 300 visitors including over 40 international trade buyers in attendance.


The international buyers came from a diverse array of countries such as Denmark, France, Sweden, Italy and the US amongst other countries, many of whom travelled to Cape Town specifically for the trade exhibition.


The NEXT19 Trade Exhibition, which took at the Scheryn Pavilion at the V & A Waterfront, was part of the ´Development by Design´ (DbD) programme, which enables small and medium businesses in South Africa to develop and grow. 60 entrepreneurs have been participating in this programme to date, taking their design studio, workshop or manufacturing company to the ‘next level’, and onwards to the export market. The project is an initiative of The Dutch Centre for the Promotion of Imports from Developing Countries (CBI), and their local partner, the Craft and Design Institute (CDI).


Here's what some of our participating businesses had to say:


“Thank you so much for an incredible exhibition and for the exposure that's been given to Heartfelt. It was such an honour to be part of NEXT19 and we truly appreciated all your support.” Julie Hadley, The Heartfelt Project


“Thank you for a wonderful trade exhibition! We loved being a part of NEXT19 and the venue, curation and atmosphere were really inspiring. We appreciate all the hard work that you and your teams put into making it such a success.” Melany Jane, Wren

"Clip Clop makes a range of calendars, maps and stationery inspired by our natural world. At the beginning of 2018 we were feeling a need to gear up our marketing strategy and our acceptance into the Development by Design programme was perfectly timed. The year-long programme, involving workshops and one-on-one strategy sessions, helped to focus our attention on our goals: more cohesive branding, shop display and product range. The NEXT19 Trade Exhibition was an opportunity to launch our 'updated' Clip Clop offering in the marketplace. My experience as a participant in NEXT19 was a pleasure from start to finish. The CDI and CBI representatives were hugely supportive, from their knowledge of trade procedures to optimising product displays. Clip Clop made some good contacts and new customers. We are grateful for the opportunity." – Fiona Berrisford, Clip Clop

CDI Market Support Manager, Fran Stewart says: “Development by Design provides quality export training to businesses which has proven to lead to more export-ready companies with high quality, well defined, unique products. We are incredibly proud to have a partner of the calibre of CBI helping to grow our local creative businesses.”

“This innovative approach has not only created tangible results – an average over 50% increase in export sales (from 2016 – 2018 to EU/EFTA markets) – but also co-creation and collaboration between the participating entrepreneurs. Most of the creative entrepreneurs on our programme are women (60%), and 52 percent of their staff are women.”

To view the full NEXT19 catalogue click here – these are the participating designer manufacturers of products such as home textiles, small furniture, bags, wall decor, ceramics, jewellery and home accessories. This includes leading SA designers that are already exporting, and smaller studios that are starting out as exporters.

Continued export development – 17 new businesses join the programme


In addition to the NEXT19 Trade Exhibition, the past few months have been busy on the recruitment front for the ‘Development by Design´ (DbD) programme with new businesses joining the programme for the coming year.

Seventeen businesses participated in a two-day introduction to export workshop which was held in March, where our facilitators put together an outstanding programme which was very well received.


“A short note to say a big thank you for two extraordinary days. It was an intensive crash course in all things business which I appreciate beyond words. Some of the content was incredibly informative, new and interesting and will go a long way to propel me forward. I am very grateful for the opportunity provided by CDI and CBI.”  – Daniela Samakosky, Walk the Talk

“Thank you very much for the incredible learning experience you provided us the last two days! We have learnt so much and it has forced us to look at our whole business in a new light.” – Philip Kruger, Dog and Cat Pad

More on the CBI

The Centre for the Promotion of Imports from developing countries (CBI) is part of the Netherlands Enterprise Agency and is commissioned by the Ministry of Foreign Affairs of the Netherlands. CBI’s mission is to contribute to sustainable economic development in developing countries through the expansion of exports from these countries.

CBI focuses on the link between producing exporters and European buyers. The centre contributes to the sustainable strengthening of the competitive position of exporters, assisting them in trading in the European market, thereby positively contributing to poverty reduction and alleviation.

CBI’s Export Coaching Programme in South Africa focuses on exporters in the home decoration, home textiles, and small furniture sectors. The market entry phase of the project, titled ´Development by Design´, started in 2013.


For market intelligence to access the Dutch and European export markets, please see






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